In this one, Marlie the Recurrant Character appears, telling everybody the benefits of using this company's creative department, rather than anybody else's.  Nobody quite got this one.  It was a valuable lesson that #1 most of my ideas stink, and #2 Netscape handles animated GIFs a lot faster than Internet Explorer, and it's a good idea to add a little delay to certain frames.  Otherwise your audience could blink and totally miss your ridiculous flipping marlin character.