This one was more specific on the benefits of DSL.  I had done as much research as the internal pressure of my cranium would allow.  I also incorporated one of my original ideas for the company, back when I assumed their logo had a shark in it, instead of a marlin.  Marlins, like any other fish, have a sort of sleep cycle where they regenerate their bodies like we do.  Sharks, however, are well known for their reliance on staying in motion in order to breathe.  That would have been the billboard for their assumed 24 hour service:  We sleep less than this guy.  Something like that.  I had a million of 'em.